Newcastle University – An innovative and integrated approach to combating gender stereotypes in the media sector

  • Newcastle University

The AGEMI project (Advancing Gender Equality in Media Industries) has been developed by a group of researchers and practitioners from three universities (Newcastle, Padova, Gothenburg) and two associations of media professionals (EFJ and COPEAM). Working together in an interdisciplinary team of educators and media professionals has enabled the team to produce materials and resources which benefit both students and media professionals.

This partnership project is led by Newcastle University’s Professor Karen Ross and takes an innovative and integrated approach to combating gender stereotypes and promoting an equal, diverse and inclusive media sector through the creation of free-to-download resources including examples of good practice and a set of learning materials.

The research team bring several decades of research on gender, media and inequality to the development of the AGEMI web platform and, in collaboration with transnational advocacy networks like the UN-supported Global Alliance for Media and Gender, has produced policy recommendations for a variety of different stakeholders. It is currently being used as a primary resource for a new (2022-24) EU-funded project working on improving media coverage of women politicians.

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Photo Credit: Newcastle University